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Seoul Edit

Seoul Edit

Seoul has quietly become one of the most exciting cities in the world for kids' design, and this edit brings six of its standout brands together in one place. Expect playful storytelling, soft sculptural shapes, and prints with a real sense of humor, all crafted with the kind of attention to detail you usually find in adult fashion. Because pieces this distinctive are made to be lived in rather than collected, renting is the easiest way to bring them home for a season. Browse the edit and pick the brands you want your kid to try first.

Frill Neck Dress

JELLYMALLOW

$121.00

Retail price
per 

Mirror Woven Aladdin Pants

JELLYMALLOW

$94.60

Retail price
per 

Veggie T-Shirt

JELLYMALLOW

$52.80

Retail price
per 

Pineapple Light Denim Pants

JELLYMALLOW

$107.80

Retail price
per 

Star Puff Dress

JELLYMALLOW

$127.60

Retail price
per 

Bell Pepper Balloon Skirt

JELLYMALLOW

$114.40

Retail price
per 

Apple Flower Crinkled Skirt

JELLYMALLOW

$96.80

Retail price
per 

Hedgehog Denim Pants

JELLYMALLOW

$107.80

Retail price
per 

Flower Seersucker Blouse

JELLYMALLOW

$107.80

Retail price
per 

Mirror Tiered Skirt

JELLYMALLOW

$114.40

Retail price
per 

Apple Flower Ruffle Blouse

JELLYMALLOW

$121.00

Retail price
per 

Moran Terry Smile Shorts

Moran

$32.99

Retail price
per 

3 colors

Atree Stripe Shorts

Atree

$24.99

Retail price
per 

3 colors

Dot Pants

Thegoguma

$18.00

Retail price
per 

2 colors

Teddy Color Shorts

Pie

$32.99

Retail price
per 

2 colors

Toby Check All in One

Oren

$55.99

Retail price
per 

2 colors