{"title":"Seoul Edit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSeoul has quietly become one of the most exciting cities in the world for kids' design, and this edit brings six of its standout brands together in one place. Expect playful storytelling, soft sculptural shapes, and prints with a real sense of humor, all crafted with the kind of attention to detail you usually find in adult fashion. Because pieces this distinctive are made to be lived in rather than collected, renting is the easiest way to bring them home for a season. Browse the edit and pick the brands you want your kid to try first.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"brown-navy-toby-check-all-in-one-romper","title":"Brown \u0026 Navy Toby Check All-in-One Romper","description":"\u003cp data-start=\"831\" data-end=\"1098\" data-rm-block-id=\"block-1\"\u003eThe Brown \u0026amp; Navy Toby Check All-in-One Romper is a playful essential made from soft fabric with a pop of color. Designed in Korea, this unisex baby and toddler romper is perfect for everyday wear — breathable, comfy.\u003c\/p\u003e","brand":"Oren","offers":[{"title":"S","offer_id":53868300959912,"sku":"B2B-1776816365237-EY2Z7T","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/Brown-Navy-Toby-Check-All-in-One-Romper1.png?v=1758418587"},{"product_id":"apple-flower-ruffle-blouse","title":"Apple Flower Ruffle Blouse","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eShe'll be the sweetest thing at the farmer's market, the playdate, or literally just standing in your kitchen eating crackers. This dreamy beige blouse from Korean kidswear brand Jellymallow features an all-over apple flower print and the prettiest scalloped edges because even tiny humans deserve designer details.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSoft, lightweight, and easy to throw on with leggings, shorts, or her favorite twirly skirt. It's the kind of piece that makes you stop and say, \u003cem\u003e\"Wait, where did you get that?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This blouse retails for $66 — or you can add it to your Bundle for a fraction of the cost. She wears it, loves it, and when she's grown two inches by next month (because of course she has), send it back and grab the next adorable thing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Brunch with grandma · First day of school pics · Any day she wants to feel fancy\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312245719208,"sku":"736599847","price":121.0,"currency_code":"USD","in_stock":false},{"title":"4-5 years","offer_id":55312245751976,"sku":"736599847","price":121.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/000273582561D6EB_L.png?v=1772746043"},{"product_id":"veggie-t-shirt","title":"Veggie T-Shirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGetting them to eat their veggies? Hard. Getting them to wear their veggies? Easy. This adorable unisex tee from Korean kidswear brand Jellymallow is 100% cotton, impossibly soft, and covered in the cutest little veggie print making it the closest thing to a health win you'll get today.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe relaxed fit means it's comfy enough for all-day play, daycare naps, and that thing where they spin in circles for no reason. Pair it with joggers, shorts, or their trusty denim and let them loose.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This tee retails for $72 or you can bundle it in for a fraction of the price. They'll wear it on repeat (you know how they are with favorites), and when they inevitably level up a size, just send it back and grab the next one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Park days · Grocery store trips (on theme) · Anytime they want to be casually cool\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"18M-24M","offer_id":55312252567720,"sku":"MS-8533-VEG-18M","price":52.8,"currency_code":"USD","in_stock":true},{"title":"3Y","offer_id":55312252600488,"sku":"MS-3503-VEG","price":52.8,"currency_code":"USD","in_stock":true},{"title":"4-5Y","offer_id":55312252633256,"sku":"314080496","price":52.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/00027547098D89FC_L.png?v=1772746481"},{"product_id":"seersucker-floral-blouse","title":"Flower Seersucker Blouse","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFlorals? For kids? Groundbreaking and genuinely adorable. This green seersucker blouse from Korean kidswear brand Jellymallow has that perfectly crinkled texture that looks effortlessly cool and hides every single crumb (you're welcome). The all-over floral print brings major main-character energy to any outfit.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from 100% polyester, it's lightweight, quick-drying, and built to survive whatever chaos the day throws at it. Toss it on with denim, a skirt, or their favorite shorts instant outfit, zero stress.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This blouse retails for $109 or you can add it to your Bundle and let them rock designer kidswear without the designer price tag. When the season's over or they've sized out, send it back and let the next little one have their moment.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Garden parties · Vacation fits · Looking way more put-together than they actually are\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"18-24 months","offer_id":55312252928168,"sku":"MS-1479-FLO-18-","price":107.8,"currency_code":"USD","in_stock":true},{"title":"3Y","offer_id":55312252698792,"sku":"747777425","price":107.8,"currency_code":"USD","in_stock":true},{"title":"4-5 years","offer_id":55312252731560,"sku":"MS-5755-FLO-4-5","price":107.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/00027547132A9638_L.png?v=1772747452"},{"product_id":"hedgehog-denim-pants","title":"Hedgehog Denim Pants","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJeans, but make them fun. These straight leg denims from Korean kidswear brand Jellymallow are covered in the most charming little hedgehog print, because plain pockets and basic stitching just aren't going to cut it when you're four.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from a 70% cotton, 30% nylon blend, they've got just the right amount of stretch and durability to keep up with climbing, sliding, crouching, and whatever else counts as \"playing nicely.\" The straight leg fit keeps things classic while the hedgehogs keep things interesting.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e These jeans retail for $109, or you can add them to your Bundle and skip the sticker shock entirely. Kids grow fast, jeans fade, knees get mysterious holes. Rent the good stuff, send it back, repeat.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e School days · Weekend adventures · Impressing every adult at the playground\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312262201512,"sku":"MS-9211-HED","price":107.8,"currency_code":"USD","in_stock":true},{"title":"4-5Y","offer_id":55312262234280,"sku":"281420832","price":107.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/00027547078EEC87_L.png?v=1772747656"},{"product_id":"mirror-woven-aladdin-pants","title":"Mirror Woven Aladdin Pants","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMirror mirror on the… pants? Yes. And they're fabulous. These flowy Aladdin style pants from Korean kidswear brand Jellymallow feature a whimsical mirror print on the brightest, happiest shade of orange. They're the kind of pants that make other parents do a double take at school pickup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCut in a relaxed, wide leg silhouette with a comfy elastic waist, they're basically pajamas that pass as a look. Made from 100% cotton, they're breathable, soft, and built for maximum twirling, dancing, and living their best little life.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e These pants retail for $109, or you can add them to your Bundle and let your little one serve bold fashion without the bold price tag. They'll outgrow them before the print gets old, so send them back and grab the next statement piece.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Dance parties · Art class · Being the most stylish person under four feet tall\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"18-24M","offer_id":55312263610536,"sku":"MS-9262-MIR-18-","price":94.6,"currency_code":"USD","in_stock":true},{"title":"3Y","offer_id":55312262332584,"sku":"816592788","price":94.6,"currency_code":"USD","in_stock":true},{"title":"4-5Y","offer_id":55312262365352,"sku":"MS-1783-MIR-4-5","price":94.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/00027359367D737F_L.png?v=1772747789"},{"product_id":"pineapple-light-denim-pants","title":"Pineapple Light Denim Pants","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePineapples on denim. That's it. That's the pitch. These light wash straight leg jeans from Korean kidswear brand Jellymallow are covered in the happiest little pineapple print and honestly, your kid has never looked cooler.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe bright light blue wash gives them that perfect summer vibe, while the inner adjustable elastic waistband means you can get the fit just right (even after second helpings at lunch). The front snap area is tape backed to minimize skin irritation, and front and back pockets add that real deal denim feel. Light, comfy, and ready to carry them from the playground straight through midsummer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e These pants retail for $109, or you can add them to your Bundle and let your little one live in designer denim without the designer commitment. They'll be onto the next size before you know it, so send them back and swap in something fresh.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Beach boardwalks · Summer playdates · Channeling serious tropical energy\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312265740456,"sku":"539071374","price":107.8,"currency_code":"USD","in_stock":true},{"title":"4-5Y","offer_id":55312265773224,"sku":"MS-7259-PIN-4-5","price":107.8,"currency_code":"USD","in_stock":true},{"title":"6-7Y","offer_id":55312266035368,"sku":"408193006","price":107.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/00027547137A1508_L.png?v=1772748041"},{"product_id":"mirror-tiered-skirt","title":"Mirror Tiered Skirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf her outfit doesn't have tulle, is she even dressed? This showstopper from Korean kidswear brand Jellymallow is a bright orange tulle skirt covered in the quirkiest mirror print, and it has absolutely no interest in blending in. Good.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe 100% cotton outershell keeps it breathable while the tulle adds all the volume and swish factor she demands. Lined with a 95% cotton, 5% polyurethane blend for a soft, comfy layer underneath so she can twirl without limits. It's bold, it's fun, and she will not be taking it off willingly.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This skirt retails for $114, or you can add it to your Bundle and let her live her main character moment without the price tag to match. When the next obsession hits (and it will), send it back and swap it out.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Birthday parties · Family photos · Twirling in the living room for absolutely no reason\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312418537640,"sku":"MS-5553-MIR","price":114.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/000273594447EBE3_L.png?v=1772755589"},{"product_id":"apple-flower-crinkled-skirt","title":"Apple Flower Crinkled Skirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSunshine called and it wants its skirt back. This bright yellow ruffle skirt from Korean kidswear brand Jellymallow features the sweetest embroidered apple and daisy border along the hem, with a flouncy ruffle tier that adds just the right amount of swish. She won't walk anywhere. She will only spin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe 100% cotton outershell keeps things cool and breathable, while the 95% cotton, 5% polyurethane lining sits soft against the skin for all day comfort. An elastic waistband makes getting dressed easy (and getting dressed by herself even easier).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This skirt retails for $96, or you can add it to your Bundle and let her wear the cutest thing in the room for a fraction of the cost. Next month, new size, new skirt, same happy kid.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Sunny day outings · Flower picking · Being the brightest thing in any room\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312418996392,"sku":"MS-6985-APP","price":96.8,"currency_code":"USD","in_stock":true},{"title":"4-5 years","offer_id":55312420307112,"sku":"MS-6178-APP-4-5","price":96.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/000273594474699B_L.png?v=1772755648"},{"product_id":"bell-pepper-balloon-skirt","title":"Bell Pepper Balloon Skirt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBold? Check. Fun? Obviously. Shaped like a cloud? Absolutely. This balloon skirt from Korean kidswear brand Jellymallow is a bright orange statement piece covered in oversized purple peppers, and it has zero interest in being subtle. The puffed balloon silhouette gives it that round, bouncy shape that makes every step look like a little strut.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe 100% polyester outershell keeps it lightweight and holds that gorgeous volume, while the 100% cotton lining keeps everything soft and breathable against the skin. Elastic waist, easy on, impossible to convince her to take off.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This skirt retails for $114, or you can add it to your Bundle and let her serve designer looks on a subscription budget. She'll wear it everywhere, outgrow it in a blink, and you'll swap it out for the next head turner.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Dance recital afterparties · Ice cream runs · Being the most interesting person in the room (she already is)\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312425615528,"sku":"274085663","price":114.4,"currency_code":"USD","in_stock":false},{"title":"4-5 years","offer_id":55312425648296,"sku":"MS-8852-BEL-4-5","price":114.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/000275471619E324_L.png?v=1772755985"},{"product_id":"star-puff-dress","title":"Star Puff Dress","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStars on a puff dress. Dreamy is an understatement. This ivory dress from Korean kidswear brand Jellymallow features an all over star print with voluminous puff sleeves that bring all the charm and whimsy a little wardrobe needs. It's giving fairy tale energy and she is absolutely here for it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe puffed silhouette makes it feel special occasion ready, but it's light and easy enough for everyday wear too. Pair it with sandals for a party, sneakers for the park, or little boots for that effortlessly cool look she somehow already knows how to pull off.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This dress retails for $128, or you can add it to your Bundle and let her wear the prettiest thing at the party without the price tag commitment. She'll live in it all month, and when the next must have piece catches her eye, just send it back and swap.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Birthday parties · Family dinners · Any day that calls for a little bit of magic\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"3Y","offer_id":55312428925096,"sku":"870160603","price":127.6,"currency_code":"USD","in_stock":false},{"title":"4-5 years","offer_id":55312428957864,"sku":"MS-7028-STA-4-5","price":127.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/00027547166F48BC_L.png?v=1772756498"},{"product_id":"frill-neck-dress-dress","title":"Frill Neck Dress","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStop everything. This dress is adorable and we need to talk about it. The Frill Neck Dress from Korean kidswear brand Jellymallow is sunshine yellow with the most darling scalloped collar, finished with little embroidered strawberries that take the whole thing from cute to absolutely irresistible.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from 100% cotton, it's soft, breathable, and perfect for warm weather wearing. The A line silhouette gives it that classic, timeless shape while the textured fabric and frill details keep it feeling fresh and modern. Pair it with sandals, ballet flats, or bare feet in the garden. She's going to look like a little dream either way.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy rent it?\u003c\/strong\u003e This dress retails for $126, or you can add it to your Bundle and give her closet that boutique feel without the boutique bill. She'll wear it all month, collect every compliment in the room, and when she's ready for the next look, send it back and swap.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Easter brunch · Strawberry picking · Being the cutest person at every single event\u003c\/p\u003e","brand":"JELLYMALLOW","offers":[{"title":"18-24 months","offer_id":55312431808680,"sku":"MS-0439-HEA-18-","price":121.0,"currency_code":"USD","in_stock":true},{"title":"3Y","offer_id":55312430366888,"sku":"220488913","price":121.0,"currency_code":"USD","in_stock":false},{"title":"4-5 years","offer_id":55312430399656,"sku":"MS-0523-HEA-4-5","price":121.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4904\/9256\/files\/0002735946669340_L_179e1405-0855-4c93-ab14-6501860a11a4.png?v=1772756396"},{"product_id":"12-month-mini-milk-pants","title":"Mini Milk Pants","description":"\u003cp\u003eSome pants just live in the wash, on repeat, because they go with absolutely everything. The Mini Milk Pant by 12 Month is that piece, cut in a soft, lived in cotton that drapes easily over busy little legs. The relaxed silhouette feels modern and effortless on every kind of day.\u003c\/p\u003e\u003cp\u003eCrafted from a breathable cotton blend with a slightly slouchy fit and elasticated waistband for easy pulling on. The clean lines and minimal detailing let the soft, neutral palette do the talking, making these the wardrobe workhorse every closet needs.\u003c\/p\u003e\u003cp\u003ePair them with an oversized rib tee and white canvas sneakers for the easiest weekend look. 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